Your shopping cart is empty.

Your shopping cart is empty.

About Me

Hi World!

I'M Douglas J. Hoffman

My goal is to create portraits that evoke emotional response. Photography has an incredible power to communicate and tell a story within the frame of a landscape, nature, scenic, or underwater portrait.

My career started at the bottom, as my first photographs were created underwater back in 1988. Since then, I have earned a Master of Photography Degree, received more than 40 international awards, been featured in museums, published in books & magazines, and produced two short educational videos for children.

In 2016, I opened Koholā Gallery and featured my landscape and underwater work. Sadly the gallery closed in 2020 due to Covid and now my work is only available online.

My art business has been designated as a "Trusted Art Seller" with The Art Storefronts Organization, which means you can shop with confidence, and know that I stand behind the quality and value of my products.


Equipment

When creating images underwater for the most part I create three style of images.  Each utilizes a different technique.  For macro or fish portraits I use a Nikon D850 and 600 mm lens in a Nexus housing.  For strobes I have two Ikelite Ds150’s.  I shoot only manual settings on camera and flash as I want to control the highlight and shadows.  For wide angle reef in perspective or marine life environmental portraits I use a Nikon D850 with a variety of lenses including 8-15 mm zoom, 16 mm, and 14-30 zoom. I have a Nexus housing and an optical glass 180 mm dome port. I use two Ikelite Ds150’s.  I use only manual settings.  For whale photography I use a Nikon D850 in a Nexus housing with 180 mm glass dome. I set the camera to shutter priority as I want to freeze the rays of sunshine in the background when possible.

When creating landscape images, I use Nikon D850 or Nikon Z72 with a 14 x 24 or 14 x 30 lens. My tripod and ball head is made by Colorado Tripod Company. I use breakthrough Photography filters to manage light including ND filters, graduated hard and soft ND filters, and Reverse Graduated ND filters.  I teach workshops year round in Maui, and introduce my students to these great products.

Technique

When creating portraits of marine life my goal is an environmental portrait that shows the creature in its natural habitat.   I don’t move or touch anything but rather observe, wait, prepare, and create when the moment happens.  Underwater having good buoyancy skills is the most critical factor and makes all the difference in the quality of images created. Patience is also required because marine life is on their schedule not mine.  When using strobes my goal is to manage the transition between highlight and shadows as to create depth, texture, and dimension in order to show the creature in its best light and tell its’ story.  When doing ambient light work, I add depth and dimension by managing the shutter speed.

When creating landscape images by the sea my style is to use motion as part of the composition. To do this I use filters to handle the technical aspect help me create a balanced exposure.   I use a slow shutter speed to create a silky affect on the water that rushes on the sand or between rocks with each incoming wave. Motion controls emotion.

Inspiration

In addition to all the wonderful mentors I have had through my career, the stunning imagery of my peers, it is natures landscapes, marine life, the ocean, whales, and light that inspires me.

1c crunched snajej
1c crunched snajej

Trusted Art Seller

The presence of this badge signifies that this business has officially registered with the Art Storefronts Organization and has an established track record of selling art.

It also means that buyers can trust that they are buying from a legitimate business. Art sellers that conduct fraudulent activity or that receive numerous complaints from buyers will have this badge revoked. If you would like to file a complaint about this seller, please do so here.

3c crunched udpkob
3c crunched udpkob

Verified Secure Website with Safe Checkout

This website provides a secure checkout with SSL encryption.

Saved Successfully.

This is only visible to you because you are logged in and are authorized to manage this website. This message is not visible to other website visitors.

×

Import From Instagram

Click on any Image to continue

Create a New Favorite List

×
Name

Badge ar compatible

The above preview shows how to use the live preview on this website. The image displayed is just an example, and is not available for sale.

Badge ar compatible

This Website Supports Augmented Reality to Live Preview Art

This means you can use the camera on your phone or tablet and superimpose any piece of art onto a wall inside of your home or business.

To use this feature, Just look for the "Live Preview AR" button when viewing any piece of art on this website!

×

Manage Favorites

Below, select which favorite lists you would like to save this product into.

×

Win Free Art to Celebrate My New Site!

 

Great news! I have a new art gallery site! To celebrate, I'm giving away Celestial Sunset. The size is 10 x 20 inches, and its printed on aluminum and ready to hang. Worth $225, this piece will add a bit of Hawaiian sunshine to any room! To enter, fill in your email address below. Giveaway ends on 4/29/21.

I also have a special prize for EVERYONE who enters,
EVEN IF YOU DON'T WIN:  

 

As soon as the giveaway ends,
I will give you a one-time discount to buy anything on my site at 15% OFF!

 

 

 

Hi everyone!!!  I'm giving away a signed 10 x 20 metal print of Celestial Sunset valued at $225

to enter, fill in your name and email address below

The winner will be announced on  April 29th, 2021

= required

I'll follow up in an email to confirm your entry. If you don't see a confirmation email, check your spam folder.

 

Want to see more of my art?
 

Click here >>

 

 

×

Newsletter Sign-Up

SAVE 15% ON YOUR FIRST ORDER!

 

Enter your email below and we'll email you the Discount Coupon right now!

 

= required

This offer is valid for NEW CUSTOMERS only!